The Store is an independent fashion, design and lifestyle boutique on London’s vibrant Golborne Road.
Our concept space brings together our own collection and a considered selection of independent brands, chosen for their style, quality and attention to detail.
We celebrate the makers behind the pieces, from their approach to production to the craftsmanship that makes each one distinctive. Through exclusive, artisan-crafted products, we invite you to discover the stories behind what you buy and rediscover the pleasure of shopping consciously.
JEANERICA
SWEDISH LABLE JEANERICA JEANS&CO MAKES CONTEMPORARY PREMIUM DENIM COMMODITIES. CONSTRUCTED TO LAST FROM SUSTAINABLE HIGH-QUALITY FABRICS AND FINISHED USING THE BEST TECHNIQUES AVAILABLE.
BALANCING STYLE AND FUNCTIONALITY, DENIM IS THE ULTIMATE COMMODITY. IT POSSESSES SIMPLICITY, MODESTY, EXPRESSION, AND SEDUCTION. JEANERICA’S AMBITION IS TO RESTORE THESE QUALITIES AND INDULGE EVERYDAY DENIM NEEDS.
Garment Project
IMAGO
Fine cashmere and silk handcrafted in Italy.
Map
the store
98 Golborne Road
London W10 5PS
Tuesday - Friday 10am - 6pm
Weekends 11am - 4pm